Jeonju City and Jeonju Information and Culture Industry Promotion Agency announced on the 19th the holding of the "2024 Jeonbuk and Jeonju Metaverse and XR Content Idea Contest" until October 22. The contest is conducted in two main themes: metaverse and XR content linked with Jeonbuk Special Self-Governing Province specialized projects, and content utilizing metaverse and XR technology not yet commercialized. Eligible participants include university students and graduates, prospective entrepreneurs, and the general public residing in Jeonbuk Special Self-Governing Province. Applications can be downloaded from the Jeonju Information and Culture Industry Promotion Agency or Jeonbuk Metaverse Support Center official website. Awards include project funding and mentorship for commercialization development -- the contest serves both talent identification and regional industry activation purposes; Jeonju (known for its traditional Korean heritage) is positioning XR content connecting traditional culture with digital technology as a distinctive regional strength, creating opportunities for content that would not emerge from Seoul-centric development.