Applied Cases of Metaverse-Related Technology

Excerpted from Deloitte Insights 2022 No. 23 "Invitation to the Metaverse, Land of Opportunity." Key metaverse technology application cases across industries: (1) Simulation — Interactive Gaming, Commerce, Education, Culture: Users navigate virtual stores via virtual navigation to try products and use checkout; educational VR/AR platforms enable immersive learning (STRIVR employee training improves engagement and reduces training time); cultural heritage digitization using interactive simulation allows time/space-transcendent experiences (Forbidden City AR Cultural Tourism Exhibition fuses facial/motion recognition with interactive technology). (2) Digital Twin and AI — Manufacturing, Healthcare: Siemens uses digital twins in automotive manufacturing to simulate and verify each development stage; medical digital twins enable more efficient drug clinical trials, treatment, and surgical rehearsal with AI providing predictive health record analysis. (3) Creative Interactive Platforms — Social Networks, Film and TV: Content creators build virtual worlds in metaverse platforms (Horizon Worlds enables genuine collaboration and experience sharing); platforms power diverse content production from film and TV to variety shows and short films. (4) Blockchain — Smart Cities, Finance: Blockchain enables transparent, tamper-proof transaction records, digital identity verification, and decentralized governance for smart city infrastructure and financial services.