Cases of Korean Companies' Collaboration in the Metaverse Era

Source: Deloitte Insights 2022 No. 23 "Invitation to the Metaverse -- A Land of Opportunity." Korean company metaverse cooperation cases in the metaverse era. Naver -- ZEPETO platform: Naver subsidiary Snow Corporation operates ZEPETO, with 300M+ global users (predominantly female, Gen Z, international); ZEPETO enables avatar creation, virtual world exploration, and user-generated fashion items; the platform monetizes through virtual item sales (avatar clothing, accessories, decorations); ZEPETO collaborations with Gucci, Ralph Lauren, and other luxury brands demonstrated that metaverse fashion is a legitimate luxury brand extension market. Kakao -- virtual economy fusion: Kakao Klip (crypto wallet) and Kakao Games metaverse initiatives attempt to connect Kakao financial ecosystem with virtual asset ownership; the challenge is converting KakaoTalk social graph (50M+ Korean users) into metaverse engagement. HYBE -- K-pop metaverse: Weverse platform as a fan community metaverse where virtual concerts, exclusive content, and fan-artist interaction occur; BTS Weverse concerts demonstrated large-scale virtual event viability; the challenge is maintaining the authentic emotional connection between fans and artists in virtual formats. NCSoft -- entertainment expansion: NCSoft attempting to leverage gaming expertise (Lineage, Blade & Soul) into broader entertainment metaverse including music (Klap platform) and virtual idol projects; the company strategy recognizes that MMORPG expertise (persistent virtual worlds, virtual economies, avatar identity) directly applies to metaverse development.