GlobPR is drawing attention after achieving a 90.3% contract renewal rate through successful Xiaohongshu (小红书) marketing campaigns last year. As Chinese tourist visits to Korea surge, China's SNS platform Xiaohongshu has rapidly emerged as a new Chinese marketing channel. Known for sharing vivid reviews and information across travel, fashion, and beauty lifestyle categories, Xiaohongshu is consistently popular among young Chinese seeking overseas destinations and brands.
GlobPR, a marketing agency specializing in targeting Chinese tourists, collaborated with K-brand and commercial district offline stores last year to achieve a 90.3% contract renewal rate through successful Xiaohongshu campaigns. The agency provides professional Xiaohongshu marketing services including practical PR strategy development through 1:1 dedicated Chinese marketer assignment, influencer matching, and experience group operations. GlobPR noted that marketing strategies reflecting Chinese perspectives and trends are key to effectively communicating Korea and brand appeal on Xiaohongshu, and provides comprehensive Chinese marketing services spanning Dianping, Chinese SNS (Xiaohongshu, Douyin), and KOL marketing.
