Targeting Young Shoppers at Taichung CMP Park Lane
Expected to Expand Market Share and Sales in Taiwan's Athleisure Market
Plans to Add Strategic Stores in Taipei and Other Key Areas Later This Year
Brand X Corporation's activewear brand XEXYMIX announced on the 13th the opening of its first official store in Taiwan. The debut location is Park Lane by CMP in Taichung, central Taiwan, where XEXYMIX has been building local customer connections through regular pop-up stores over the past year.
Park Lane by CMP is one of the shopping malls most frequented by young shoppers in their 20s and 30s, situated near art museums and civic plazas, drawing locals and tourists year-round. The product lineup has been optimized to match the high-traffic area's characteristics, featuring the Black Label Signature 360N, running line RX, and athleisure categories that enjoy high demand in Taiwan.
The Taichung store launch is expected to expand XEXYMIX's market share and boost sales in Taiwan. It will also serve as an important foundation for strengthening XEXYMIX's global competitiveness. Starting with the Taichung flagship, XEXYMIX plans to aggressively expand into key commercial areas in Taipei and beyond throughout the year to grow its presence in the Taiwan market.
