"Pressing the Growth Pedal with Overwhelming Core Business Competitiveness"

Shinsegae Group Chairman Jeong Yong-jin declared "full-scale resumption of growth" on the occasion of his first anniversary as chairman. Chairman Jeong, who was promoted to chairman on March 8 last year, laid the foundation for Shinsegae Group rebound through intensive innovation, achieving visible results of increased store visitors and performance improvement in a short period. The bold personnel changes have also increased organizational tension. Based on this, Chairman Jeong plans to further maximize core business competitiveness and press the growth pedal with genuine substance. Growth strategy is "two-track": market-leading subsidiaries such as Emart and Starbucks will run to achieve overwhelming market dominance that competitors cannot challenge; the e-commerce and construction businesses where Chairman Jeong spent the past year removing underperforming elements will achieve complete management normalization this year and complete the foundation for certain growth. The Shinsegae Group context: the group operates Emart (hypermarket), SSG.com (e-commerce), Shinsegae Department Stores, Starbucks Korea (60%+ owned), Shinsegae International (fashion import), CondéNast Korea, and Josun Hotels; the portfolio spans physical retail, e-commerce, food service, fashion, and hospitality; the dual-speed strategy acknowledges that the core profitable businesses (Emart, Starbucks) can invest while underperforming units (SSG.com required heavy subsidy) stabilize.