Shinsegae International fashion brand Harley-Davidson Collections announced on the 7th the launch of its 2025 spring-summer collection with an advertising campaign set in New York streets. Harley-Davidson Collections is a brand that combines the 120+ year history motorcycle bike culture of Harley-Davidson with fashion, advocating "Bold Street" fashion expressing personal individuality through bolder and more intense graphics, colors, and styles than typical street fashion. The 25SS campaign conveys the DNA of Harley-Davidson free spirit through New York urban sensibility -- using New York street backgrounds to emphasize the brand rebellious and freedom-loving heritage; the 25SS collection features graphic-intensive pieces inspired by motorcycle culture including leather-look fabrics, chrome hardware details, and iconic bar-and-shield logo applications adapted for streetwear rather than motorcycle-functional contexts.