Future Creators'' Virtual Production Experience and Challenge
Seoul''s Digital Branding Completed Through Youth Collaboration and Creativity
The "Seoul Branding Content Production Camp" — co-hosted by Seoul Youth Media Center and Sogang University Graduate School of Metaverse, co-organized by Sogang University Communication Center — successfully concluded on August 1st. Supported by the Ministry of Science and ICT, Institute of Information & Communications Technology Planning & Evaluation, and Green Tree Foundation; 30 Seoul youth participated. Program: virtual studio-based practical education using Sogang University''s virtual production facilities; participants created digital branding content themed around Seoul''s major districts (Mapo-gu, Yeongdeungpo-gu, Yongsan-gu, Jongno-gu). Process: pre-education (July 19, 20, 26) and pre-planning camp (July 21 - August 1) covering idea generation, planning, filming, editing, and post-production. Sogang University film production team (MEGS) college student mentors and professional media educators guided participants'' creativity and collaboration skills — giving youth the opportunity to independently plan and produce local content. Closing ceremony (August 1): 4 Seoul branding videos screened; peer evaluation and feedback session; completion certificates awarded. Output plan: videos to be published on YouTube "SSeuroNot TV" channel; short-form content to be submitted to competitions and used as Seoul city official promotional materials. Director Lee Jong-ik (Seoul Youth Media Center): "This camp was a meaningful experience for youth to proactively produce content using cutting-edge technology." Dean Hyeon Dae-won (Sogang Graduate School of Metaverse): "Planning and completing content that participates in society, beyond technology experience, is the most valuable asset for youth in the digital age."
