Amazon Unveils AI Agent 'Nova Act' Capable of Web Browsing
Amazon unveiled Nova Act, an AI agent capable of autonomously browsing the web and completing tasks on behalf of users.

Source: META-X metax.kr
Amazon Unveils Web-Browsing AI Agent Nova Act -- Led by ChatGPT Developers, Strategic Move Toward AGI Era: On March 31, 2025, Amazon officially announced new artificial intelligence agent Nova Act through its Amazon AGI SF Lab in San Francisco. Beyond a simple conversational chatbot, Nova Act is an AI agent that navigates websites, clicks, and inputs information according to user instructions to complete tasks. Amazon Nova Act capabilities: web navigation autonomously browsing and interacting with websites; form filling completing standard web forms; online shopping executing purchase flows from search through checkout; task sequences completing multi-step online tasks that require maintaining context across multiple pages. The ChatGPT developer significance: Amazon AGI SF Lab was founded by former OpenAI researchers including David Luan who was instrumental in early GPT development; this talent base gives Amazon credibility in the agentic AI space that its cloud/retail background alone would not provide. The Amazon strategic rationale: Amazon is uniquely positioned for web agent deployment because it operates the most comprehensive shopping platform -- an AI agent that can navigate and purchase across the web is a direct extension of Amazon commerce mission; the agent economy where AI agents make purchases on behalf of users could reinforce Amazon marketplace dominance if consumers trust Amazon agents to find and buy the best products on their behalf.
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