AI Product Structure That Couldn''t Lead to Repeated Use
In February 2024, OpenAI''s Sora videos stopped the world — a woman walking Tokyo alleys, a dragon over the ocean, cinematic cafe rain. Tyler Perry immediately shelved his $800M studio expansion. Yet on March 24, 2026, OpenAI announced: "We''re saying goodbye to Sora." Demos create interest; business is completed with unit economics. Sora was close to the peak at the former but ultimately failed at the latter. The entire AI industry now stands before the same question: when the next shocking demo appears — this time, can it really remain in people''s daily lives?
