Caliburse and Lotte Group Meeting -- Can It Open New Horizons with Immersive Content: Recently a wave of ultra-realistic metaverse is rising in the metaverse industry. When ultra-realistic metaverse platforms are commercialized, the ripple effect on content industries including virtual shopping, K-POP, and EDM electronic music festivals is expected to be significant -- and among ultra-realistic metaverse platforms, the one drawing the most attention is Lotte Metaverse (tentative name). Lotte Metaverse is led by Caliburse, a Lotte Innovate subsidiary that possesses unique technology combining ultra-high-definition 3D VR realistic production technology with very realistic real-time rendering graphics technology. The partnership significance: Lotte Group is Korea largest retail and entertainment conglomerate with dominant positions in department stores, hotels, and theme parks; combining Caliburse technology with Lotte retail ecosystem creates opportunities for virtual shopping, virtual concerts, and virtual tourism that leverage existing Lotte brand relationships; the retail metaverse vision enables consumers to experience Lotte products in immersive virtual environments before purchasing, and to attend virtual events in spaces that complement physical Lotte venues.