ASUS Designs the Next 20 Years of Gaming Hardware

At CES 2026, ASUS put ROG 20th anniversary at the forefront, but the exhibition composition differed somewhat from typical "commemoration event" conventions. Rather than re-releasing past representative products or remastering hit models, the focus was on placing parallel hardware experiments of different characters. ROG (Republic of Gamers) is ASUS gaming-dedicated brand launched in 2006 -- positioned as an experimental lineup first testing new form factors and usage methods beyond high-performance PCs. At this CES, difficult-to-group-in-one-product-category attempts like dual-screen laptops, AI-optimized gaming laptops, and AR smart glasses for gaming were presented together under the ROG 20th anniversary name. Key distinction: this exhibition was not a venue to determine technological superiority or declare performance competition. ASUS used the symbolic 20th anniversary milestone not to summarize past achievements but as an experimental venue to re-arrange the elements constituting gaming experience. Result: CES 2026 ASUS exhibition appears less as a commemorative exhibition and more as a venue quietly declaring how far gaming hardware can advance. ASUS vision for the next 20 years of gaming hardware does not yet have a determined form. But what became clear through this exhibition: that future will not converge into one stronger PC -- gaming hardware is expanding its definition to include ambient computing, mixed reality, and AI-assisted play experiences alongside traditional high-performance computing.