1. The Future Drawn by SmartThings and Bespoke AI Appliances
2. Safety First: Samsung''s Knox Technology
3. Everything in Our Home as One
4. My Home, My Way
5. ''Screens'' Connect Everything
6. What Are the Core Values of Smart Home?
Samsung Electronics at CES 2025 (Las Vegas Convention Center, Central Hall) presented a new smart home vision under the slogan "Safe and Easy Home AI Experience" — three core values: safety, personalized experience, and ease of use for all users. Knox security technology: the invisible guardian protecting the smart home environment; all Samsung appliances mutually check security status, encrypt data, and protect the home from external threats through Knox; first in the industry to receive UL Solutions'' IoT security evaluation''s highest "Diamond" grade. SmartThings integration: all home appliances connected through SmartThings in one platform — refrigerator, washing machine, AI speaker, lighting, vacuum cleaners, even vehicle management integrated; household situations detected and appliances preemptively managed (refrigerator detects food spoilage and notifies, washing machine learning habits to recommend optimal cycle). Personalization: AI learning lifestyle patterns to provide customized services — the screen becoming the personalization interface (Samsung Frame TV functioning as information hub, recipe suggestions, health management, all integrated into display). Bespoke AI: customizable design + AI intelligence; refrigerator maintaining optimal temperature for different zones; washing machine analyzing fabric and weight to automatically adjust washing conditions. Core insight: Samsung''s smart home vision positions Knox not as a technical specification but as the trust foundation enabling users to accept AI''s deep integration into their home — "safety enables personalization" rather than treating them as tradeoffs.
