1. Giving Children the Joy of Learning
2. BookStory: Personalized Reading Guide Tailored to Each Child's World
3. LingoCity: The Virtual City That Became Children's English Classroom
4. Why LingoCity Is Special
5. A Blueprint for Future Education
Giving Children the Joy of Learning
Among the companies addressing the theme of education at CES 2025, Woongjin ThinkBig's booth was singularly outstanding. Their efforts to offer children the joy of learning through the fusion of the latest technology and education left a deep impression on the many visitors to the exhibition hall. These two platforms — Woongjin ThinkBig's BookStory and LingoCity — went beyond simply 'education utilizing technology' to completely redefine children's learning journey.
[Woongjin ThinkBig's Booth That Gathered Much Attention]
BookStory: Personalized Reading Guide Tailored to Each Child's World
BookStory, which could be experienced at one side of the booth, was in a word a personalized reading platform that finds 'just the right book' for children.
"Will reading this book be fun? Won't it be too difficult?" These worries were no longer needed in front of BookStory. AI analyzes children's interests and reading habits to recommend the most suitable books. Moreover, after a child finishes reading, AI provides quizzes and interactive questions to improve reading comprehension, helping them understand the book's content more deeply.
One parent said after experiencing BookStory: "My child had no interest in reading, but with this platform it seems like they would find and read books themselves. I'm glad it seems like they've discovered a way to become friends with books."
BookStory did not stop simply at recommending books. Through learning reports, it visually showed which books a child had read and which parts they found difficult. This became an important tool for both parents and teachers to understand a child's reading habits and suggest better educational directions.
LingoCity: The Virtual City That Became Children's English Classroom
If BookStory centers on reading, LingoCity was a platform that opens new possibilities for English learning. LingoCity was not simply an English learning app. It was designed so children can converse and learn in English within a virtual city, naturally acquiring language in an environment similar to real life.
Children who experienced LingoCity learned English joyfully as if playing a game. For example, one child entered a restaurant in the virtual world and ordered food in English. Through the simple sentence "Can I have a cheeseburger, please?" they learned English expressions used in real life, and an AI tutor corrected their pronunciation in real time.
One parent watching their child's experience could not hide their admiration. "I didn't know I would see my son speaking English so naturally like this. Learning by enjoying it like a game is definitely different."
[Woongjin ThinkBig's LingoCity]
Why LingoCity Is Special
LingoCity focused not simply on children learning 'vocabulary and grammar' but on building confidence in using language in actual situations. Children practiced situation-appropriate conversations in English while purchasing items at a shopping mall or exploring a virtual zoo. This immersive learning environment provided vitality that conventional learning methods could not offer.
At CES 2025, Woongjin ThinkBig showed a completely new definition of the education paradigm, going beyond simply applied educational tools with technology. BookStory and LingoCity were platforms that restored children's joy of learning.
In particular, Woongjin ThinkBig emphasized that technology does not simply serve as a tool to make learning more efficient but plays the role of helping children find their own motivation for learning and feel interested. BookStory and LingoCity transformed learning from something that had to be forced on children into a joyful and meaningful experience.
It is also noteworthy that Woongjin ThinkBig's platforms are not only for children. Functions for parents and teachers were also strengthened. BookStory learning reports showed children's reading achievements in graphs and statistics, allowing parents to grasp their child's learning process at a glance. Also, teachers using LingoCity's teacher management tools could monitor students' learning progress in real time and set learning goals tailored to each student's level.
These features created a cooperative environment where home and school can contribute together to children's growth, going beyond learning personalization.
A Blueprint for Future Education
At CES 2025, Woongjin ThinkBig demonstrated through BookStory and LingoCity the infinite possibilities that the digitization of education can bring.
These two platforms did not simply show the power of technology but presented methods by which children can learn and grow themselves. They proved that technology can take root as a true partner that grows children's potential rather than just remaining a tool that assists education.
A slogan written on one side of the booth compressed their vision into one line:
"Learning should be joyful."
This phrase was not a simple advertising slogan. It contained all the messages Woongjin ThinkBig wanted to convey at CES 2025.
