[Hyun Dae-won''s Future Map - CES 2025]
1. The Challenge Toward Eco-Friendly Technology: ''Energy Innovation and Sustainability''
2. Beyond 100-Year History to a 250-Year Long-Term Plan
3. Renewable Energy Solutions, EV Battery Technology, Sustainable Living Environment Improvement
4. Panasonic Well, Partnering with Nonprofit AARP on ''Family Health Innovation Challenge''

Panasonic, which began ~100 years ago with a "double outlet" invention that enabled power access for more people, has now launched a 250-year long-term plan. Panasonic CEO Yuki Kusumi at CES 2025: 44 Panasonic manufacturing facilities globally have achieved carbon neutrality; targeting Net Zero across all global operations by 2030; cumulative goal of reducing more than 300 million tons of CO₂ emissions through Panasonic''s solutions by 2050. Three sustainability pillars: (1) Renewable energy solutions — large-scale solar and storage systems; residential energy management; grid integration; (2) EV battery technology — 15 billion+ batteries supplied to date; powering 3M+ electric vehicles globally; evolving from simple battery recycling to closed-loop production using extracted key materials from existing batteries to manufacture new battery cells ("circular economy" battery model — world''s first complete closed-loop EV battery production); (3) Sustainable living environment — energy-efficient appliances and building systems; indoor air quality and comfort. Panasonic Well initiative: consumer health and wellness platform; partnering with AARP (nonprofit serving Americans 50+) on "Family Health Innovation Challenge" to develop solutions supporting healthy aging at home. Business model transformation: Panasonic shifting from hardware product company to AI-based software and services model — leveraging decades of hardware data (appliance usage patterns, energy consumption, environmental sensing) to create AI-powered optimization services. The 250-year vision: Matsushita Konosuke (Panasonic founder) originally stated a 250-year business plan at the company''s founding — current management treating this as a commitment to truly long-term thinking beyond typical corporate planning horizons. The Net Zero by 2030 commitment (all operations) is one of the most aggressive timelines among major manufacturers globally.