Arriving at Las Vegas Convention Center (LVCC) around 10 AM on January 7, 2025. Companies and visitors from various countries flocked, giving the venue a lively atmosphere. LVCC, where CES 2025 runs from this day to the 10th, is one of the world largest exhibition venues with approximately 230,000 sqm of indoor exhibition space. It accommodates approximately 6 million convention participants annually. The exhibition planning lesson from LG: LG Electronics exhibition hall at CES 2025 demonstrates the gold standard for how a major technology company should use exhibition space -- not as a product catalog but as an experience journey; the LG booth narrative arc takes visitors from the kitchen to the car to the office, showing how LG AI products interact across all spaces of daily life; the spatial design uses scale, lighting, and movement to create emotional impact that product specification sheets cannot; the implicit argument is not "these are impressive specs" but "this is how your life would feel." What it means to capture public attention at CES: the companies that attracted the most organic visitor traffic and social media coverage were not necessarily the largest booth spenders; they were companies that offered genuinely novel experiences (haptic feedback demos, AI interactions that felt surprising, robotics that showed unexpected capability); the formula is: give visitors something to post about, create moments of genuine wonder, and make the abstract concrete through direct interaction. The reporter observation on Korean vs global exhibition strategy: Korean companies (Samsung, LG, SK, Hyundai) typically excel at scale and production value but sometimes struggle to create the intimate wow moments that smaller companies nail; the gap is closing as Korean companies invest more in experience design rather than just hardware display.