LG Electronics (CEO Cho Joo-wan) will present 2 new concept models of plant-care home appliance "Tiiun" with added interior design elements at CES 2025, expanding customer experience around "companion plants." The new LG Tiiun concepts feature stand lighting design and nightstand design with built-in Bluetooth speaker -- harmonizing with interior in any room placement. The plant-care appliance design evolution: original Tiiun was a practical appliance (self-contained growing pod with lighting and hydroponics) positioned for functionality; the new concepts redesign Tiiun as interior objects that happen to grow plants -- the distinction is whether the product identity leads with "grows plants" or "beautiful furniture that happens to grow plants"; the nightstand and floor lamp form factors integrate plant growing into furniture categories that consumers already understand and value aesthetically. The companion plant trend: post-pandemic interest in houseplants has been sustained by awareness of air quality benefits, the psychological benefits of caring for living things, and the aesthetic trend toward biophilic design; LG Tiiun addresses the barrier of houseplant care difficulty (overwatering, underwatering, wrong light conditions) by automating the care; the "companion" framing positions the plant relationship as emotionally meaningful, not just decorative.
[CES 2025] LG Electronics Unveils New 'tiiun' Concept — 'Plant Living Appliance Becomes Interior Object'
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![[CES 2025] LG Electronics Unveils New 'tiiun' Concept — 'Plant Living Appliance Becomes Interior Object'](https://metax-images-bucket.s3.ap-southeast-2.amazonaws.com/articles/ces-2025-lg-1065547291479485/img-1.webp)
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