[CES 2025 Revisited] SK AI Service

Table of Contents
1. AI-Based X-Ray Auxiliary Diagnosis Service
2. SK AI Media Technology and Global Services

This video introduces SK Telecom's AI-based services introduced at CES 2025. Excalibur is an AI-based X-ray auxiliary diagnosis service that provides AI diagnosis within 15 seconds at veterinary clinics, helping veterinarians make efficient and accurate diagnoses. AI Media Studio is a platform combining AI media technology and Korean AI startup technology to support content localization. The core is enhancing efficiency in global media services through subtitle/dubbing, sound separation, and Virtual Product Placement (VPP) technology. These services help save time and costs using AI technology and efficiently produce and manage diverse media content. Ultimately, the goal is to drive innovation in media content production and diagnostic processes through AI technology.

1. AI-Based X-Ray Auxiliary Diagnosis Service

Excalibur is an AI-based X-ray auxiliary diagnosis service actually used in veterinary clinics. This service reduces X-ray reading time to within 15 seconds, providing fast and accurate diagnosis to veterinarians. There are approximately 3,500 veterinary clinics in Korea, and it is a system where X-ray images are uploaded to the cloud for immediate analysis results.

2. SK AI Media Technology and Global Services

SK's AI Media Studio is a platform combining Korean company technology and AI startup technology. Content localization is essential for global media services, and AI can efficiently provide subtitles and dubbing. Using Soundstr technology, background music can be removed and only the speaker's voice extracted while resolving copyright issues. Virtual Product Placement (VPP) technology uses AI after filming to enable product placement, allowing country-specific advertisements to be provided efficiently. AI media technology continues to advance, with the goal of replacing existing complex tasks through new use cases.

Introduction to SK AI Media Technology
A platform combining SK Telecom's AI media technology and Korean company KAS's technology.

Importance of Content Localization
Content localization is extremely important in global media services. There are ways to support content localization through AI Media Studio.

Content Localization Through AI Technology
Since subtitles and dubbing differ by country in global content, AI technology can efficiently provide translated subtitles and dubbing appropriate for each country. To resolve copyright issues for background music included in content, Soundstr technology is used to remove background music and extract only the actor or speaker's voice.

VPP (Virtual Product Placement) Technology
VPP is virtual product placement technology, a method that can resolve the inconvenience of conventional PPL (product placement). Conventional product placement requires placing products during filming, but VPP can place products using AI technology after filming. This technology has the potential to efficiently provide country-specific advertising.

Development of AI Media Technology and Platforms
As AI media technology advances, the goal is to transition to an efficient platform capable of replacing existing tasks. AI media technology continues to be incorporated with each new use case. This approach intends to achieve time and cost savings.