Bosch Unveils In-Vehicle AI Cockpit at CES
Target of €2 Billion IVI Revenue by 2030

Global automotive parts company Bosch is revealing its 'AI-powered cockpit' strategy at CES 2026 that fundamentally changes the in-vehicle user experience. Bosch presented a blueprint for transforming the cockpit into an intelligent, self-learning companion rather than a simple information display space through collaboration with Microsoft and NVIDIA.

The core Bosch is first unveiling at this CES is the 'AI extension platform.' This is a computing unit designed to quickly and flexibly add high-performance AI functions to existing cockpit systems, with the characteristic that the latest AI applications can be applied to vehicles without changing hardware architecture. Bosch board member and Mobility division chairman Markus Heyn stated that "the AI extension platform is the core means of evolving the cockpit into a more intuitive and safe space," promising it will "provide comfortable driving experiences for all passengers."

The direction of the AI-powered cockpit is 'situational understanding' and 'prediction.' Bosch's cockpit comprehensively recognizes drivers' utterances, driving habits, and environmental information to preemptively execute needed functions. For example, if a driver says "I'm cold," the seat heater and air conditioning system operate simultaneously, and responses appropriate to the situation occur without separate commands. This is a typical example of an AI cockpit expanded to context-based action beyond the voice recognition stage.

The technical foundation includes NVIDIA DRIVE AGX Orin. This platform provides additional computational performance of 150–200 TOPS per second and utilizes the NVIDIA CUDA ecosystem to support vehicle manufacturers to easily integrate their own AI models and agents. Additionally, NVIDIA NeMo and Nemotron models are utilized to implement in-vehicle AI applications based on voice, reasoning, and vision-language models (VLM).

Collaboration with Microsoft focuses on 'transforming vehicles into mobile offices.' Bosch integrates Microsoft Foundry with cockpit-specific functions to extend the Microsoft 365 environment to vehicles. However, considering both productivity and safety, when functions like Teams calls are activated, adaptive cruise control is automatically linked to minimize driver distraction. This shows that in-vehicle AI has entered the stage of managing safety through cross-domain cooperation beyond simple convenience functions.

Bosch views this AI cockpit spread as a medium to long-term growth driver. According to global market research firms Grand View Research and MarketsandMarkets, the AI-based in-vehicle infotainment (IVI) market is expected to grow to approximately €17 billion by 2030. Bosch presented the target of achieving IVI solution revenues exceeding €2 billion by 2030 and establishing itself as one of the global top 3 suppliers.

The significance of this announcement is clear. The focus of in-vehicle AI competition is shifting from 'adding screens and features' to 'extensibility, update speed, and partner ecosystem.' Bosch's AI extension platform defines the cockpit not as a one-time product but as a continuously evolving software-based space.

Bosch's AI-powered cockpit to be first demonstrated at CES 2026 is evaluated as a case symbolically showing that automobiles are no longer machine-centered transportation but transforming into intelligent spaces where AI comprehensively manages driving, work, and entertainment.