Immersing AI Into Home, Car, and Daily Spaces

LG Electronics at CES 2026 implemented AI as a real-world operating entity rather than a demonstration technology, setting a new standard for AI exhibitions. The core concept: Affectionate Intelligence — AI covering the entire process of sensing user situations (Sense), understanding context (Think), and translating to actual actions (Act). Exhibition zones: (1) Living in Tune — Zero Labor Home vision realized through LG CLOiD home robot performing meal preparation, laundry management, and senior care scenarios connected to AI appliances and ThinQ platform; user lifestyle pattern learning and proactive response emphasized over simple automation; LG also revealed AXIUM actuator brand (joint components for robots) extending motor technology expertise to robotics market; (2) Ride in Tune — mobility display using transparent OLED windshield; driver state detection through vision solution; in-cabin entertainment connecting home and car through content (won CES 2026 Best Innovation Award for in-vehicle entertainment); (3) Viewing in Tune — OLED evo W6 flagship TV; webOS AI search/recommendation/voice control in natural language; α11 AI processor Gen 3 with dual AI upscaling; entertainment zone highlighting gaming and music-mediated AI experiences with will.i.am collaboration. The entrance "In Tune" monument of 38 ultra-slim (9mm) LG OLED evo W6 wallpaper TVs suspended in air — each screen coordinated as unified media art — visually compressed LG''s AI strategy of individual technologies becoming one experience. The fundamental positioning: LG is not competing on AI features but on the quality of the AI-orchestrated life experience, making "harmony with your life rhythm" the primary differentiator.