Why the World's Largest Esports Tournament Was Held in Saudi Arabia
EWC leading the era of global multipolarity. The Esports World Cup held from July 8 to August 24, 2025 reveals how esports became geopolitical soft power.

Source: META-X metax.kr
Why the World Largest Esports Tournament Was Held in Saudi Arabia -- EWC Leading the Era of Global Multipolarity: From July 8 to August 24, 2025, the Esports World Cup was held in Riyadh, Saudi Arabia. Total prize money reached 70.45 million USD breaking all previous international tournament records, and participating titles expanded to 25+. The Club Championship system: unlike traditional esports where each game has separate world championships, EWC introduced a club championship where teams earn points across multiple titles -- encouraging multi-game organizations and creating a narrative about which esports organization is the best in the world. Why Saudi Arabia: Saudi Arabia Public Investment Fund has invested billions in esports and gaming as part of Vision 2030 diversification from oil; the Kingdom aims to become the global esports capital by 2030; hosting EWC in Riyadh is the centerpiece of this strategy; the 70 million USD prize pool is partially funded by PIF; Saudi influence in global esports through PIF-owned SAVVY Games Group which owns ESL and FACEIT is now comparable to US and Korea influence that traditionally defined the industry. The geopolitical sports diversification context: similar to FIFA World Cup hosting, major esports events in non-traditional gaming regions accelerate local industry development and create soft power influence; the shift from Korea-US-China as the defining axis of esports to a truly multipolar global esports economy is underway.
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