Korean Game Companies Showcase Diverse Genres at Gamescom 2025 -- Evaluated as Bridgehead for Global Business Beyond Simple Promotion: In August 2025, Germany Cologne hosted Gamescom 2025, one of the largest gaming festivals attracting global gamers and industry attention, with 1,500+ exhibitors from around the world and 350,000+ visitors from 72 countries. Korean game companies at Gamescom 2025: Gamescom has become increasingly important for Korean companies targeting European and global markets; unlike Tokyo Game Show which has a Japan-focused audience and G-STAR which is Korean-focused, Gamescom attracts European media, distributors, and platform partners making decisions about European market entry; genres showcased included action RPGs with global appeal, survival games building on PUBG heritage, and new console-first titles targeting PlayStation and Xbox audiences. The B2B bridgehead evaluation reflects that the primary Gamescom value for Korean companies is meetings including publisher deals, distribution agreements, and platform partnerships rather than consumer-facing promotion; business days provide structured meeting opportunities with European partners that would require multiple separate trips to arrange otherwise; Korean game companies with strong IP but limited European distribution are using Gamescom to build the partner relationships needed for their mobile-to-console transition to succeed in Western markets.