From Beginner Driving to High-Performance Track Driving... Diverse Programs Operating

Hyundai Motor Group announced it will begin 2025 season operation of HMG Driving Experience Center -- Korea largest driving experience space for customers -- from Friday, March 28. This season new customized programs have been prepared for a wide range of customers from beginner drivers to high-performance vehicle enthusiasts. HMG Driving Experience Center is located at Korea Techno Ring Test Track (1.26 million sqm, approximately 380,000 pyeong) in Taean, South Chungcheong Province, with a customer-exclusive 2-story building (10,223 sqm, approximately 3,000 pyeong) and 8 track configurations. 2025 season programs: Beginner Course (basic vehicle control for new drivers); Advanced Handling (performance driving techniques, emergency maneuver training); Track Day (circuit driving in personal or Hyundai performance vehicles); Electric Performance Program (featuring IONIQ 5 N and GV60 Performance on track); Off-road Experience (for SUV and truck owners). The strategic purpose: driving experience centers create emotional brand connection that traditional marketing cannot achieve; customers who drive Hyundai and Genesis vehicles on a race track develop enthusiasm and brand loyalty that influences future purchase decisions; the center also generates feedback on vehicle dynamics that informs engineering development.