Unveiling 2025 Galaxy A Series with ''Awesome Intelligence''
Galaxy S25 Edge, XR, Health·Home AI and More Next-Generation Technology Leadership
Next-Generation AI·Software-Based Network Solutions for B2B Customers
Samsung Electronics showcased new mobile experiences through the "Galaxy AI" ecosystem and AI-based next-generation network innovation at MWC25 (Mobile World Congress 2025) opening in Barcelona, Spain on the 3rd (local time). The company set up a 1,745㎡ (528 pyeong) exhibition hall with Galaxy AI experience zones for the Galaxy S25 series.
Galaxy AI features demonstrated: Gemini Live (natural conversation-based information exploration); Circle to Search (search by drawing a circle anywhere on screen); Now Brief (personalized daily information briefing); Now Bar (real-time contextual recommendations); cross-app voice command execution. New Galaxy A series unveiled — Galaxy A56 5G (Exynos 1580) and Galaxy A36 5G (Snapdragon 6 Gen 3), both with 6.7-inch FHD+ Super AMOLED displays and "Awesome Intelligence" AI features including Circle to Search, Edit Suggestion, and AI Object Eraser. Global sequential launch from late March. Health/SmartHome AI: Energy Score, wellness tips, sleep information, Morning Brief; SmartThings platform with 3D Map View, energy optimization, fall detection, pet activity tracking; Knox Matrix cross-device security. Network solutions: CognitiV Network Operations Suite (network automation); AI Energy Saving Manager (up to 35% energy efficiency improvement); RedCap 5G private network technology validated with Hyundai Motor for manufacturing — providing improved communication speed, data processing capacity, stable connectivity and low-latency vs. Wi-Fi for diverse manufacturing equipment.
