When That Universe Is Forcibly Restructured by the Company, the Fandom Resists.
Ultimately Successful Universes Depend on How Effectively They Provide a Playground of Delusion Where Fans Can Play to Their Hearts' Content
K-Pop universes go beyond simply well-crafted commercial 'content' to become relational structures built within constant tension between three axes of agency, artist, and fandom. The paper defines this as a dynamic field where Canon and fandom interpretation collide and intersect while power relationships are revealed. From this perspective, K-Pop narratives are not given unilaterally from top to bottom but gain vitality within the tension and vibration between each subject.
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K-Pop Universe and Expanding Narrative Possibilities, Kim Min-seon, 2024 |
The Library of Narrative: Archontic Texts That Subvert the Authority of Canon
The essence of K-Pop universes is closer to a 'library of narratives' — a collective of texts that reference each other, proliferate, and do not claim superiority — rather than one giant completed narrative. This connects with the concept of 'archontic text' used to define fanfiction, having the characteristic of expanding infinitely without being subordinated to the hierarchy of the original. Particularly in aespa's case, the point where the agency intentionally creates a time lag between album release and story movie release is very meaningful. During this lag, the fandom autonomously proliferates interpretations and creates consensus narratives, and the Canon the agency presents can only perform its function on the interpretive foundation of such fandom.
Collision of Universes: Narrative as Asset and Fandom's Defense Mechanism
While 'Chakho' collided with fandom's existing narratives due to excessive originality, ENHYPEN and ANTEAM's 'Dark Moon' series conversely succeeded by borrowing familiar and worn database settings such as vampires and werewolves. Such popular grammar provides sufficient 'space' for fans to project their delusions and create secondary works and expand characters. Here the fandom fronts and appropriates the identity of 'otaku' once perceived negatively, reaching a state of 'peaceful coexistence' playing freely within the narrative the agency threw. Ultimately successful universes depend not on sophisticated design but on how effectively they provide a playground of delusion where fans can play to their hearts' content.
Democratic Coexistence of Mutating and Connecting Narratives
K-Pop universes reject strict hierarchy between canon and variants, being a space that countless interpretations and appropriation texts crisscross. It is simultaneously a field where fandom solidarity is forged and a fierce site where logic of capital and desire of consumption vibrate. Within this 'library of narratives,' all texts continuously mutate and connect, infinitely expanding the new narrative possibilities that K-Pop possesses.
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