META-X · Research Review
Academic Research Review
Analysis and commentary on key research in Metaverse, AI, and Web3
International Metaverse Association (IMA) · Sogang Graduate School of Virtual Convergence
International Metaverse Association (IMA) · Sogang Graduate School of Virtual Convergence
📖 June 2026 Issue
Vol. 2, Issue 6
Paper of the Month
Unlocking MZ's Luxury Wallets: New Study Reveals Influencer Power Beyond Traditional ExpertiseA 2025 study challenges traditional marketing, finding that influencer expertise does not drive luxury purchases among the MZ generation. Analyzing 492 MZ consumers, researchers rejected the hypothesis linking influencer expertise to consumer self-satisfaction. This signals a new era for luxury bran
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