'Solo Leveling' as Web3's New Test Ground
The future that programmable IP will open. 'Solo Leveling' stands at the frontlines of IP experimentation. Starting from web novels and webtoons to form a global fandom, the globally successful 'Solo Leveling' IP is now entering Web3.

Source: META-X metax.kr
Solo Leveling Web3 -- New Test for Programmable IP: Solo Leveling, which formed a global fandom from web novel and webtoon origins, is expanding into the Web3 stage through a partnership with Silicon Valley startup Story. It is expanding IP-based coins and beginning on-chain IP economy exploration. Solo Leveling is exploring tokenized real-world assets -- a completely new form different from typical Web3 money market funds or equity products. This approach activates on-chain programming capabilities for fan-centered remixes, blockchain-based experiences in digital and real worlds, and next-generation licensing agreements. The Story Protocol context: Story is building programmable IP infrastructure on blockchain where IP rights can be encoded as smart contracts automatically handling licensing, royalty distribution, and derivative work permissions; rather than requiring lawyers for each use of an IP, the rules are built into the protocol; for Solo Leveling with its enormous global fanbase creating fan art and fan fiction, on-chain IP enables new models where fan creators can monetize derivative work within a framework the IP holder approves. Solo Leveling partnering with Story is the highest-profile test of programmable IP to date -- one of the most successful Korean IPs globally with Netflix adaptation.
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